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Seminar Secrets: Beyond Working the Room
Copyright 2005 Kinesis, Inc.
When you are at a seminar, workshop, or other networking event,
are you using it for its full marketing potential? No? Then,
here are some powerful suggestions to make your next event a
moneymaking endeavor:
1. Get Business Cards: A lot of people think their objective is
to pass out business cards like mad. So, they run around an
event, throwing their cards in front of people and sprinting
onward to the next table. If this sounds like you, ditch this
behavior right now!
Instead, ask other people for their cards. Ask them about their
business and hobbies. These are connections to people. Honor
that fact.
2. Show up: It's so easy to check out when another person is
speaking. When you are chatting with someone, be polite and say
a few words, and then listen to them. Who knows, this could be
your newest big client, best friend, or spouse (hey, it
happens!).
3. Take notes: Now, when you return to your table or during the
next break, write a note on the back of the business cards you
just collected to cue about the conversation. This will help you
remember later.
4. Organize your cards: When you have a little time, place all
of your cards into categories such as a) potential customer, b)
referrer, c) vendor, d) general, or e) icky/never, ever call in
a gazillion years. Follow up on the first two as soon as you get
home. Follow up with the vendors and general categories within a
couple of weeks. The icky category can be used in the cat litter
box.
5. Leave your gang: If you are at the seminar with co-workers or
people you already know, spend some time with them if you must.
But make it a priority to build some brand new bonds, as well.
6. Follow Up! Pay attention: this is the most important part!
When you get home, take another day off, or set a big chunk of
time aside to follow up with the people you met. Send friendly
e-mails out to all those people in the first 2 categories you
made in step 4. Use the notes on the back (aren't you glad you
did that now?) to add a personal touch to each e-mail. A phone
call or a hand-written note is an even better touch.
Use seminars and other events to their FULL potential. Powerful
people speak at and attend these things. Yes, you will learn
amazing things to fill your brain. But remember to fill your
rolodex with amazing people, and you'll be astounded at the
added impact these powerful relationships will bring you.
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes
REMARKABLE MARKETING, a free weekly ezine for entrepreneurs,
business owners, and freelancers. If you're ready to skyrocket
your sales, easily attract customers, and make more money, sign
up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
For More Seminars Information:
Linebaugh Custom Sixguns Seminar